Iconic volumes. Infinite possibilities.

1,500 sqm of double-height space, rigorous geometries and zenithal light. The industrial volumes designed by Pininfarina Architecture transform every production into an architectural narrative. The space is not a backdrop, it is part of the story.

An exclusive oasis integrated into the industrial fabric of the hub. Natural light flows seamlessly between indoor and outdoor spaces, creating a unique atmosphere for shoots, brand activations and outdoor launches.

A fully equipped space designed for high-quality conversations: podcasts, interviews, livestreams and editorial content. The same design precision applied to the industrial volumes, brought into the world of sound and close-up visual storytelling.